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What is digital marketing?

Digital marketing consists of many different marketing efforts. First, it includes social media advertising and content placement on social media channels. This could mean generating a post and/or images with a paid “boost” on Facebook. At the same time, it can refer to high quality video content creation for Youtube advertising as well. Secondly, it can refer to the generation of ad campaigns on the Google Adwords platform. And thirdly, it can refer to Search Engine Optimization (also known as SEO).

What is Search Engine Optimization (SEO)?

SEO is defined as a process that is used to improve the amount of traffic a website receives, by ranking higher within search engines. The higher a site ranks within the search engine, the higher it’s placement will be within the search engine result pages.

How does SEO work?

Basically, SEO analyzes many elements of a website in order to do two things. First to verify that the site is best programmed for search engine algorithms. Secondly, position the site so that it has the ability to beat your competition for higher ranking in the search engine result pages. Site identification, keywords and link rankings are all factors that will be analyzed.

Why use us instead of another company for digital marketing?

There is an abundance of online material that addresses SEO. Also, there are many companies that offer SEO services. However, keep in mind that SEO success is in fact a direct result of a company’s ability to understand your needs. For example, the content on your web page can be stuffed with keywords to result in higher rankings. But if the information is not presented in a way that makes sense to the visitor, it will not convince the visitor to seek out your service. Also, many companies use techniques that can hurt your site’s ranking, rather than help. These techniques usually are irrelevant or misleading, and if discovered, could result in the potential for your site to be dropped from the search engine.

We stay informed about search engine practices, guidelines and restrictions. We offer to our clients SEO solutions that will best suit their needs, while staying within the current search engine framework.

Contact us today for more information.

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