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What is Search Engine Optimization (SEO)?

SEO is defined as a process that is used to improve the amount of traffic a website receives, by ranking higher within search engines. The higher a site ranks within the search engine, the higher it’s placement will be within the search engine result pages.

How does SEO work?

Basically, SEO analyzes many elements of a website in order to (1) verify that the site is best programmed for search engine algorithms and (2) position the site so that it has the ability to beat your competition for higher ranking in the search engine result pages. For example, site identification, keywords and link rankings are all factors that will be analyzed.

Why use us instead of another company?

There is an abundance of online material that addresses SEO. There are also many companies that offer SEO services. However, keep in mind that SEO success is in fact a direct result of a company’s ability to understand your needs. For example, the content on your web page can be stuffed with keywords to result in higher rankings. But if the information is not presented in a way that makes sense to the visitor, in most cases you will not convince the visitor to seek out your service. Also, many companies use techniques that can hurt your site’s ranking, rather than help. These techniques usually are irrelevant or misleading, and if discovered, could result in the potential for your site to be dropped from the search engine.

We stay informed about search engine practices, guidelines and restrictions. We offer to our clients SEO solutions that will best suit their needs, while staying within the current search engine framework.

For more information about our pricing, contact us today.

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